Oops, you did it again. You positioned yourself as the hero in your brand story instead of your customer!
You might have moves like Britney, but the truth is you are NOT the star of the show. We see so many small businesses (and even some big ones) make this critical marketing mistake.
In your brand story, you are not the hero on the journey to achieve your goals and win the prize. Your customer is!
Instead of speaking about how great your product or service is, speak to your customers pain points, struggles, and hurdles and how you can solve them from the position of the guide. Think Fairy Godmother to Cinderella or Glinda to Dorothy.
Now get on that yellow brick road and solve your customers’ problem! Oh and make sure you sign up for our Vibe Tribe email list for more tips on how to position yourself as a guide in your brand story.