A common misconception is that a brand is simply your color scheme, fonts, and design. But the truth is a brand is so much more than the “aesthetic.” But having one IS a vital part of your identity in the eyes of your consumer.
People want to purchase from brands or pay for services from people they identify with or relate to.
That visual representation of your brand can send subconscious messages to your consumer that make them more inclined to choose you over your competitor.
Have you ever wonder if you even have a solid “aesthetic” or visual vibe for your brand or business? Did you simply have a logo created 10 years ago and have never thought much about your brand visuals since? It may be time to hit the drawing board and create a visual identity (aesthetic) that your customers are attracted to and can help communicate your brand message.
So where to start? Take our quiz and find out what your brand’s aesthetic should be based on the answer to these 10 questions!