Think about some of your favorite brands. What would Starbucks be without their signature “explorer” green? Or Mcdonald’s without their “happy” yellow. The colors, textures, and imagery we use in our branding communicate more than we could even imagine.
As a brand owner or entrepreneur, it is very easy to choose colors and “vibes” that relate to our personality. Maybe teal was your favorite color and you just HAD to have a logo with that shade incorporated into the design. And while that color might be beautiful, is it really right for the message you are wanting to send to your target customer?
At HUMM we definitely believe in leaning into your unique personality when it comes to creating obsess-worthy brands. But even more than that, we put the desires, values, and goals of your CUSTOMER above that.
The thing is, it is really easy to become the “star of the show” as a brand. Because we are so passionate about what we do, it is hard to not want to talk about US and what WE are doing. But the truth is in order to be a successful brand, you really have to shift that focus to the customer.
Your “aesthetic” as a brand has to communicate your audience’s goals and desires above YOUR goals and desires. So for example, maybe you love that teal blue. It makes you happy and reminds you that life is supposed to be fun. But if your key demographic’s main concern in relation to your product or service is about gaining knowledge and resources to simply survive, then maybe you should have chosen a color or aesthetic that had a little more of a serious tone.
When it comes to branding, there is a lot of psychology behind the colors of a brand, product, or service. And in order to allow our brands to serve or solve the issues for our clients, we have to choose branding that will appeal to them. Is your current aesthetic helping or hurting your image in the presence of your customers? Is it drawing them closer or driving them farther away?
One thing that makes us different when is comes to brand story is that we craft your brand’s personality, voice, tone, and AESTHETIC all at once, so it is carefully created to communicate all the right messages for your ideal client. We can help you tell your brand’s unique story through a killer aesthetic. Check out our SERVICES PAGE to learn more.